Sales Track: "Standing Out in a Crowded, Competitive Marketplace by Building Impactful Value" by Gerry Gadoury, Menemsha Group
Speaker(s): Gerry Gadoury
Time: 11:00 – 12:00
Room: Cowboys B
In this session participants will learn the difference between a weak value proposition and what IT decision makers and corporate buyers really value. More importantly, we show you how building an impactful value proposition helps you to differentiate yourself from the thousands of salespeople calling on your prospects, allowing you to gain the prospects attention and protect your Gross Profit. We will cover, step-by-step, how to build an impactful value proposition and use it in your conversations, and email and voice mail messages to open doors.